I was fortunate enough to learn from the president of the National Association of Photoshop Professionals and NFL photographer Scott Kelby this week. In this 8 hr day the one thing that really resonated with me was something that I have heard before, “Keep it Simple Stupid”. The Band Kiss was accredited with this statement some time ago when they were asked how they were able to become so successful.
At the end of the day after spending countless, sometimes mind numbing hours on of the technical aspects of photography & photoshop, Scott wrapped things up with, “Just keep it Simple.” I think this resonates for a lot of creative service professionals whether you’re a hairstylist, makeup artists or photographer we all need to sometimes confine our creative & technical minds and just keep things simple.
A recent series on CNBC analyzed the effect of having “To Many Options”. The interesting thing they discovered is that sales nearly doubled when a store offered fewer choices of any one specific item. Here, I think the result shows us that sometimes we as consumers just want something specific, IE olive oil. And when we are given to many choices in the realm of olive oil we begin to question our decision making process and start to get confused, “Ok I know I want olive oil but do I want the oil that was cold pressed, hand washed by monks or the special Italian olive oil????? AHHHRRGGG!!”. Its easier for us to be given a few good options, “Would you like Virgin or Extra Virgin?” and then be on our marry way.
So how can we as creative professionals keep things simple and make sure we have good results. I mean we have spent countless hours honing our crafts so we think we need to always apply everything we learned. Some times this is true and having that fully developed skill set will come in handy, but as I have found some times just a one light setup gives me an image that has way more impact and speaks more to my customers values then the 10 light setup.
We also need to value the creative minds we have. If I, as a consumer, are coming to you for a hair cut its because I feel that your are an expert and you are going to know what will make me look my best. Whether that is the most complicated cut you have given or the easiest hair cut you have ever give. Like Scott says stop over thinking all the technical aspects of your trade and just let your creative mind speak and tell you what will look good.
Have you ever been surprised that you were able to give a client something very simple and easy, easy for you that is, and have your client absolutely love it?