We all spend countless dollars every year on clothing, shoes and hair styles to convey a sense of who we are in this world, to create some sort of individuality. Its no secret that image and appearance are important, we as humans are visual beings. When we pick our mates we base our first impressions on whether we find that person attractive and then try over a series of dates to determine whether our personalities match in a way that makes us compatible. This can also explain the whole "Cat Fish" phenomenon that is happening with internet dating; people can instantly make themselves appear to be someone else in an attempt to skirt the visual importance we place on finding our mates.
This topic quite often comes off as the "White Elephant" in the room. A lot of times we find ourselves battling with the, I don't want to be Shallow Hal issue. But unlike dogs whose primary sense is their nose, we use our eyes first. While it is important to understand that appearance is not the end all be all, it is a very important part of how we express our individuality.
So what appearance are you making with your business? If as individuals we place such large role on appearance to help define who we are, what is your business's appearance saying to the world?
This is one thing that I work with my clients to determine. We look at what makes you passionate about your work and makes you want to get up every day? Because this is what you need to display to the world. If I come to your website, Facebook page or get your marketing materials in the mail and they are all covered with free stock images, as a consumer I get no indication as to who you are and why I should hire you. Your imaging should reflect you and your values so that you can MAKE A STATEMENT WITHOUT SAYING A WORD. You can then begin to attract the clientele that has similar values and allows you to perform your best work, bringing that passion and fire back to your craft.
So the next time you take an image and post it to your instagram account or Facebook fan page, does that image reflect you and your business's values. The idea is to create consistent content so that when consumers look to your media they can decide without picking up the phone what makes you special. This creates your own personal red velvet rope policy for your business, you can then allow only those who energize you and allow you to do your best work into your business.
Because when you work hard at something you DONT enjoy its called stress, but when you work hard at something you enjoy its called PASSION!
How many of you are afraid to only target a very niche market, IE the work that you really love and are passionate about, for fear of losing business?