Your all smart, driven and have a creative desire. Its these elements that have helped you reach your current level of success. But at some point we all forget the basic elements that can help you be even more successful if we to employ them. Business owners who make smart, small moves, win. Scott Ginsberg a world renowned business consultant talks about 4 easy items that you can do now to make a big difference in your business. www.nametagtv.com
Create Memorability: Scott talks about how simple items such as words can make you more memorable. Here are nine words that turned his customer service experience from drab to memorable. “Thank you for allowing me to learn something new today.” –Customer service rep.
The idea here is to allow yourself to connect with your clients. The above statement shows a vulnerability in the reps lack of knowledge but it shows gratitude in a simple thank you that went further to a level of appreciation for his client. The next time you are working with a client take the time to actually listen to what your client is telling you. The salon chair is like a therapy session, I will hear people talk about a whole gamut of topics. So listen and find a way to connect with your clients on a deeper level and make yourself memorable; it can be as simple as nine words.
Sell what’s possible: What are the possibilities of your business? Scott uses the example of Lifetime fitness. Lifetime sells the possibility of never having to wait for another fitness machine again, by offering facilities that are over stocked with equipment so you never have to wait to workout. Think out of the box and more importantly get in your customer’s shoes, to determine what is possible. You as a stylist or barber don’t sell hair cuts you sell confidence and lots of it.
Practice Consistency: When we tell our story the same way time and time again people don’t just buy our services once, they join us for a lifetime. Think of any major chain like Starbucks, no matter where you are in the world you get the same thing every time, Starbucks. People love to know exactly what they are going to get and there’s nothing worse than when they refer a friend to you and that friend comes back in disappointment that they didn’t get the same treatment the referrer received. So its simple stay consistent.
Sign Everything: How are you signing your clients? Here Scott asks if you don’t sign it, why ship it? A crucial part of being an artist is signing our work, taking pride in our creations and putting our name on it for people to see.
With my barber he always creates a nice crisp hair line all the way from my forehead to my beard. This crisp finish is his signature, this is how you know if he did your hair, and its consistent with every customer. Its has gotten to the point where I can spot other people on the street whom have had him cut their hair by this signature. Find your own finishing touch that one thing that people will always know that you were the artist when they see the finished product. When we express ourselves through our work, there’s nothing wrong with signing a name on the self we express. What’s your signature?
If you have any questions on these topics or would like to discuss other avenues of your business please email me at Clint@LathamJrPhotography.com to schedule your FREE consultation.